Every marketing tool ships another dashboard. None of them answer the question the founder actually asks: "so… is marketing working?"
The KY Score is our answer: a 0-100 composite across the six pillars that determine whether a marketing engine makes money, weighted by how much each one typically leaks.
The six pillars
- •Tracking (20%): can you trust your numbers? UTM discipline, conversion wiring, revenue attribution.
- •Funnel (20%): can you trace a customer back to the campaign that created them, stage by stage?
- •Efficiency (20%): do you know blended ROAS and CPL right now — and their direction?
- •Channels (15%): are you diversified, or one Meta policy change away from zero pipeline?
- •AI visibility (15%): do AI engines cite you when buyers ask for recommendations? The fastest-compounding channel of the decade.
- •Cadence (10%): how fast does a bad number become a decision? Weekly beats monthly beats "when something feels wrong".
Why one number works
A single score does something thirty charts cannot: it creates accountability and direction at the same time. The score says how healthy you are; the pillar breakdown says exactly where the leak is. Agencies use it as the first slide of every client review — "you were 61 last quarter, you are 68 now, here is what moved" — and clients renew because progress is legible.
Grade yourself in two minutes with the free KY Score Calculator. No dashboard required.